Who this is for

Small Town Strategy exists for the businesses that keep small towns running: the HVAC company, the plumber, the excavator, the lawn crew. The ones whose marketing budget is real money earned one job at a time, and who cannot afford to learn web design by getting burned twice.

Most of what those businesses are sold is either too much or too little. Too much: agency retainers, page builders with monthly fees, SEO packages priced like utilities. Too little: a template that looks fine and converts nobody, with no phone number above the fold and no page for the service people actually search for.

Our answer is the middle that should have existed all along: complete website kits built around what makes a local customer pick up the phone, sold once at a fair price, with the code owned by the business forever. Plus free, plain-English material like the 27-point checklist, because the trust has to be earned before the sale.

If you have a vertical you want covered or a question the site does not answer, tell us. The kits get built in the order real businesses ask for them.