A field guide for local business
Small Town Strategy
Simple marketing for people with real work to do
If you run a service business in a small town, you are not competing with the internet. You are competing with three other companies, a Facebook group, and word of mouth. That is a winnable game, and this book is the machine that wins it.
Fourteen chapters, one part of the machine at a time: the moment a neighbor decides who to call, the website with exactly one job, the free Google listing that outworks paid advertising, reviews earned without begging, prices that build trust instead of spending it, and the one hour a week that keeps the whole thing running. No funnels, no hustle, no invented statistics.
Paperback ($14.99) and Kindle ($6.99) editions are in Amazon's review pipeline now. The buy link lands here the day they clear. Want a nudge when it's live? Grab the free checklist and you'll hear about it.
What's inside
- The moment that matters
- Word of mouth is a system, not luck
- The five-second website
- The free listing worth more than your website
- Reviews without begging
- Being the answer machine
- The Facebook group economy
- Signs, trucks, and shirts
- What to charge and how to say it
- Pick up the phone
- The machine's gauges
- When to spend money
- The weekly hour
- Closing: Your town needs you to win
A new lesson from the book runs every Tuesday in Field Notes.