Website Guides

What a service business website actually has to do, what a template should include before you buy one, and what any of it should cost. No jargon, no sales pitch dressed up as advice.

• Website Builder, Template, or Agency: Which Is Right for a Contractor

  A straight comparison of the three ways a contractor can get a website, including the tradeoff each one hides, and how to tell which one fits your situation.

• What a Small Business Website Actually Costs

  The honest breakdown of the three ways to get a service business website, what each one really costs over five years, and which parts you cannot avoid paying for.

• Plumbing Website Examples Worth Learning From

  How to study other plumbing websites properly: which ones to look at, what to measure, and which popular features are quietly costing those companies calls.

• HVAC Website Examples: What to Copy and What to Ignore

  Looking at other HVAC websites for ideas is smart, as long as you know which parts are working and which are just decoration. Here is how to read them.

• The Excavation Company Website Template Checklist

  Excavation customers are contractors, builders and homeowners with permits and deadlines. A website template built for retail businesses will not serve them.

• What a Lawn Care Website Template Should Do for You

  Lawn care is a recurring revenue business, so the website's job is different from an emergency trade. Here is what to look for before buying a template.

• The Roofing Website Template Checklist

  Roofing customers are deciding whether to trust you with the most expensive thing on their house. Here is what a roofing website template has to do to earn that.

• What an Electrician Website Template Needs to Get Right

  Electrical work is half emergency and half planned project. A template that only handles one of those leaves money on the table. Here is how to judge one.

• Choosing an HVAC Website Template That Books Calls

  An HVAC website has to work on the hottest day of the year, on a phone, for someone whose air conditioning just quit. Here is what to check before you buy a template.

• What to Look For in a Plumber Website Template

  Most plumbing website templates are built to look good in a portfolio, not to make a homeowner with a burst pipe call you. Here is what actually matters.